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Archive for the ‘Opinion’ Category

MusicBizWeekly Podcast #2

Posted by dockane On April - 16 - 2009
Thanks for coming back! If you haven't done so already, be sure to subscribe to our RSS feed so you don't miss anything. We've also got Tweets going and the new MusicIndustryJobs.com Job Board. Your rock! Doc

This week myself, Berklee student, Justin Travis and Heather McDonald your About.com Musicians guide tackle music for free, a bit of Trent Reznor, hobby-musicians vs. career-musicians, and getting the most out of your a career in music, and the new Universal Music video channel.

Check out the latest and greatest music news from MusicBizWeekly: http://ow.ly/31lm

Here are a few of the issues we covered in this week’s MusicBizWeekly podcast.

iTunes tiered pricing
QTrax relaunching
Universal Music and YouTube laucnhing a music video site
Jeff Price from Tunecore’s iTunes promotion tricks

Cheers!
Doc

Our MusicBizWeekly Podcasts debuts!

Posted by dockane On April - 10 - 2009

Go-getter, and future music industry super-star Justin Travis, a student at Berklee, About.com Musician’s Guide, Heather McDonald, and myself have put together a weekly podcast about what’s happening in the music business, entitled Music Biz Weekly. It’ll be an ongoing dialog about various events happening in the music business. . .that we hope will serve to not only keep you posted on what’s going on so when you’re being interviewed for your internship, or first gig as a recording engineer, promotions person or brand ambassador, you’ll know what you’re talking about!

Listen to the podcast here:

http://ow.ly/2wIg

This week we talked about these stories:

So, we’ve just uploaded the first podcast. . .you can download it to your iPod as well. Here’s the link: http://ow.ly/2wIg

Enjoy! We look forward to your comments and suggestions!

Cheers,
D

Getting ready for a re-design and need your input!

Posted by dockane On February - 28 - 2009

Hi everyone, I know it’s been a wee bit quiet around here, but we’re in the middle of processing a re-design for the site and since we’re going to be doing a number of things differently on the site, I wanted to hold off on rolling out the new content. We have a number of exciting things planned. . some interviews on deck, and a lot of interesting stories about people who have made it in the music business. We’re working on stories related to recording engineering (which we see a lot of interest in) as well as stories focusing on women who have kicked some royal butt in the music business as well. I’ve noticed there are a lot of female readers on the site (go girls!), so we’re going to be tailoring a bit to each of you as the year progresses.

Of course, that’s not to say we’re not going to be covering jobs and interests for the guys in my crowd. . .after all, I know that world a little bit better, myself. . .but we are going to mix it up a bit in a way that’ll be interesting for everyone coming to the page.

Also, I really want your ideas for what sort of things we can include here. It takes a lot of time to write good content regularly, and I’d like to know what it is you would like to hear. So, if you’re not keen on placing comments on the post. . .then hit me up via email at doc@musicbusinesspage.com
Do you want me to do more video posts?

Audio interviews you can download to your iPod?

Music Book reviews?

Music Business Internship listings?

All comments are welcome. . .and get as crazy as you want! If you want me to interview rock stars, let me know. . .if you want me to write more about music business programs at the college level or recording engineering majors at the community college level, then please let me know that as well.

So, let me know at doc@musicbusinesspage.com or send me notes on twitter at: www.twitter.com/musicbizjobs

I look forward to hearing from each of you soon!

Thanks,
Doc



A little off topic today, but I wanted to share a few links with everyone regarding the important election we’re facing this year. As most of my reading audience is in college or getting ready to go to university, I thought these few links might help courtesy of Lifehacker. They’re all non-partisan and should serve to help you if you’re undecided, or think you might be leaning a certain way, but aren’t sure as to why, or even if you’re correct. I particularly liked Select Smart’s “Compare the Candidates” link.

It’s interesting to note that even in tight-knit families political persuasions can run deep on completely different issues, so because your parents, brothers and sisters might believe in one way of looking at things, you may have a completely different viewpoint. My brother and I, whom I thought leaned the same way, were way different in the results this week when testing ourselves against the issues using Glass Booth. I suggest you give it a shot to see if the candidate your planning on voting for believes in what you do AFTER the election. Have fun, and please VOTE!

Not sure where you will be voting come November 4th? Try Google’s handy-dandy polling place map finder. Just enter in your zip code and you’ll be off and running. I would recommend calling the suggested place to make sure you don’t end up running around in circles though, when I typed in my address it pulled up a location that I probably could vote in, but didn’t I voted early and did so at my local library. Google’s tool suggests another place and several others didn’t know where I should vote. So, I’m recommending Google because of it’s ease of use and the fact that at least they gave me a location I could call. If that doesn’t work, you’re local board of election office will certainly do the trick.

Good luck!

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If you like the blog, you’ll love our email newsletter even more. Subscribe to the Music Business Page Blog by Email today, and get your complimentary “Music Business Boot Camp” series, the introductory chapters of my Music Business Guidebook, and our 60+ page BOOK: “Tips, Tactics and other for-sure methods for getting your music career off the ground” each delivered free to your email box instantly as a courtesy just for signing up today. Don’t forget to approve the confirmation email, and please note: ONLY email subscribers will receive these extra gifts.

RSS subscribers will still receive updates about the blog, email recipients will receive the extra benefits mentioned above. If it was us, we’d subscribe to both!

Check out our new Music Industry Jobs and Internships board at MusicIndustryJobs.com It’s FREE!

Frequent readers might have caught on that I really dig Tim Ferriss’ ideas on productivity, and what he refers to as “lifestyle design”. In fact, he’s even got a running spot on my blogroll. His book, “The 4-Hour Workweek”, has been on the bestseller list forever and it has been published in 39 different languages at last count. It is a must-read if you’re serious about achieving your dreams.

His own blog post today was a great primer about his philosophy, and it comes complete with a video of him and Derek Sivers of CDBaby chatting about themes in the book as they related to life and specifically, the music industry, music marketing, selling your cds and booking gigs. It runs about an hour and 20 minutes. . put your speakers on and do a few other things if you don’t have the time to sit and listen to the whole thing.

There are some great pointers in there about cool things Trent Reznor did when starting out in his music career as well as a great tip from Derek Sivers about some of the best ways to get a good booking agent and publicist that are well worth your attention if you’re a musician.

These guys were speaking at the San Fran Music Tech Summit, something that no doubt cost several hundred dollars at least to attend. . .quite possibly upwards of a grand. . .so listen away, and learn from a few pros about how to launch your entertainment career into the stratosphere.



If you like the blog, you’ll love our email newsletter even
more. Subscribe to the Music Business Page Blog by Email today, and get your complimentary “Music Business Boot Camp” series, the introductory chapters of my Music Business Guidebook, and our 50+ page BOOK: “Tips, Tactics and other for-sure methods for getting your music career off the ground” each delivered free to your email box instantly as a courtesy just for signing up today. Don’t forget to approve the confirmation email, and please note: ONY email

subscribers will receive these extra gifts. RSS subscribers will still receive updates about the blog, email recipients will receive the extra benefits mentioned above. If it was us, we’d subscribe to both!

Sell your records. Find a gig. Learn more.

So what does Kid Rock think about illegal downloads?

Posted by dockane On July - 23 - 2008

Here is the link to YouTube. Damn these folks that aren’t allowing embeds! Argggh: http://www.youtube.com/watch?v=KUgB0hNf0bs

I couldn’t agree more.
Thanks for the forward, Mike!!

Check out our new Music Industry Jobs and Internships board at MusicIndustryJobs.com It’s FREE!



Music Business Mtyh Busting

No matter where you live, you can get a job in the music business.

Image courtesy of: Self Service World

Check out our new Music Industry Jobs and Internships board at MusicIndustryJobs.com It’s FREE!

Last week I was having lunch with a college-aged friend of mine, and while our meandering conversation took many turns over the course of an hour, a big part of it centered on music. If you know me, you’ll know that this is a common diversion, and it’s easy to make the leap to music as I find it is a great icebreaker in any conversation. Generally speaking, even if people have nothing to talk about, they enjoy talking about music.

Even growing up, I remember music tended to define who we were in a sense. . .and it was almost the very first question you would ask in a conversation. “So, what kind of music do you like?” It was the schoolyard demographic identifier. Every click had their own tastes in music and, to a degree, you knew where you fit in, based on what folks were listening to. Of course, there were, and still are, crossover acts that hit all crowds, but it was a pretty good rule of thumb. Isn’t it funny, how that question of what kind of music you dig morphs into the: “So, what kind of work do you do?” question we all ask as we exit college and enter the working world. Ah. . .how much better it would be if we stuck to the first question. . .then followed it with: “And how is your family?” Anyway, wishful thinking. . .we’re so detached from what really matters anymore on the whole, I think.

Regardless, this conversation about music started because my friend was playing some funky tune on his iPod that I had never heard of, and so I asked who it was. . .that, in turn, led to the remaining free flow of conversation that concluded with us talking about a few friends of his who also dig music, one of whom even went to engineering school, but can’t seem to find jobs in the business and are now living at home working in retail. Eh? What a drag. So, of course, the former academic advisor and music business vet in me perked up. I asked. . .”What sort of work do they want to do?” His reply, “Not sure, but they say they just can’t get anything.”

Hmmm. . .okay folks, so it’s time for me to pull out my pedestal a bit, because this advice is critical to your success. And, if I sound like I’m preaching to you, I am. But take it with a grain of salt, because if you take my advice to heart, you’ll be thanking me later. Here goes.

First of all, not knowing what kind of job you want in the music industry is insane. There are so many books about the business, so many people talked about these days on the news and all the entertainment shows, that it’s a wonder you don’t have five or ten jobs you think you could do. Come on, really. Let’s get some focus! Second, I will never accept that there are “no jobs” in music for those first out trying. It is just NOT true. The music business is full of people who are where they are today because they have dedicated their lives to working in this business, and most, if not all of them started out as volunteers. If you’re not open to volunteering to get your feet wet, then you might as well start looking for a career elsewhere. Whether it makes sense or not, people who work in music often consider it a badge of honor to have worked for free, and with all the people willing to work for free to get started, if you’re the one out there looking for a paying gig with zero experience under your belt, who do you think they’ll hire? Even the Beatles put in extra “free” hours in Hamburg when they were getting started.

And hey, I don’t care if you live in the most podunk town on earth. There are opportunities to get your start in every town.


According to census records, Dellview, North Carolina is the smallest incorporated town in America, with only 11 residents, most of whom are related. Now that’s a small town. However, to its immediate north is a town named Cherryville, with upwards of 6,000 people. And low and behold, Cherryville has a music instrument store (McNeely Music and Sales), bars (with live bands so you can roadie, do lights/sound), The Iris Room an event/wedding reception room (can you say DJ??) , at least one record label in Almost Standing records, and all these additional music oriented businesses within a half hour of the town. It’s ridiculous really, more than even I thought I would find! Then, of course, if you’re really determined, and want to make an impression. . .only one hour from Dellview, the smallest town in the entire United States of America, is the Charlotte-Mecklenberg region where in Charlotte alone there are 705 listings just for recording studios!!!! Imagine what else is there. If you can’t get a job sweeping floors and filling pencil boxes for free with 705 options then. . .wow. . .

Look, it takes effort, folks. Sometimes climbing the ladder is tough, and sometimes it can be a breeze if you get lucky. Sometimes the money is good, other times, its slow in coming and often low at best. But there are plenty of other professions that have the same kind of sacrifices. Do you think doctors enjoy working 20 hour shifts and sleeping in locker rooms for a few years before they get to actually practice? How about architects? Almost ten years of schooling and apprenticeships before they even get a chance to sign off on drawings? Getting there is hard work, but for those who want it badly enough it’s all worth it. And don’t forget, it’s okay to stumble. . .you’re not always going to get it right just out of the gate, just dust yourself off and keep going.

Getting a job in the music industry, or in any business you really care about, is all about setting goals, being persistent and following-through. No one element stands alone. . .they all must work together, and they’re driven by your own desire and passion for whatever life goals you possess.

You can certainly toss each one of these elements out the window if you’re happy working in a job you don’t like that just “pays the bills,” but wouldn’t it be better if that job you had that paid the bills was also a job you loved? And, by the way, it certainly doesn’t have to be in music to be the right job for you. Maybe your life’s calling is helping people as a research librarian, or as the manager of a hotel, or owner of a nail salon. . .whatever it is, think about would make you happy, and do it. And to make sure you’re successful in your efforts, be vigilant about incorporating goals, persistence and follow-through in everything you do along the way. Do those things, know you can do it, and you’ll eventually figure out the path to success. Get a resume together, create a cover letter that opens doors, make yourself the fish they won’t want to toss back into the water. Do it now.

Please, no excuses! Get that gig!

If you like the blog, you’ll love our email newsletter even
more. Subscribe to the Music Business Page Blog by Email today, and get your complimentary “Music Business Boot Camp” series, the introductory chapters of my Music Business Guidebook, and our 50+ page BOOK: “Tips, Tactics and other for-sure methods for getting your music career off the ground” each delivered free to your email box instantly as a courtesy just for signing up today. Don’t forget to approve the confirmation email, and please note: ONY email

subscribers will receive these extra gifts. RSS subscribers will still receive updates about the blog, email recipients will receive the extra benefits mentioned above. If it was us, we’d subscribe to both!

Sell your records. Find a gig. Learn more.


The Friday Music Industry Link Roundup

Posted by dockane On July - 11 - 2008

Music Industry Link RoundupSince the Internet is rather timeless, I’m not entirely big on making my link roundup one that only features news from last week. After all, there is a lot of stuff that is “old” and still “new” to you and me, so it’s still worth covering in my book.

So, think of my round up, if you will, as a “news worth reading” section as opposed to just what’s happening in the blogosphere this week. After all, I don’t even really watch the news, and I’m not in possession of enough time or desire to surf all day long either.

Here are some chunks worth digesting from my side of the desk:

Money magazine has a nice little story about how to go about landing yourself an internship in today’s wacky economy. Seems they think it’s” Hard to find a job, but not an internship

Here is a cool little story from a few year’s back that’ll whet your appetite if you’re a musician, but not in a band, and don’t want to be in a band, or American Idol, or America’s Got Talent, or whatever other stupid-ass reality show is on TV this week. eMusician’s “Jingles All the Way”, will show you one way you can turn your talent into a career as an advertising jingle-maker. Please turn off your TV.

Those of you who know have picked up a copy of my book, know all about campus reps and how getting a job as a campus rep can open the door to the music industry for you, like no other. For those who haven’t yet read it and are looking for a primer on the best job to have while a college student, check out: “Life as a campus rep” from the Daily Stanford.

If you’re considering a career in entertainment and are not yet aware of the fact that many people brandish some really sharp daggers behind their backstage pass laminates, you should start to read up on reality. The music and film industry is populated with extremely vocal people who care deeply about their positions on issues relevant to them, and one such hot topic of the past ten years has been the rise of Clear Channel. Bill Wyman, former Arts editor at Salon, tosses his dagger into the mix this week on his Hitsville site, and it ain’t pretty. Wyman’s post addresses what he sees as a few of the firm’s shortfalls in his essay related to two new books about the mega entertainment business that is Clear Channel in his article: “More evidence that Clear Channel is the worst company in America.” Read it, do your research and form your own opinion. Clear Channel seems to boil the blood of a lot of people both in and outside the industry, and while they have their proponents, they’re certainly more criticized than revered. However, whether we like it or not, Clear Channel is a big force in the industry, and recognizing this fact will aid you greatly as you move forward in your career.

For even more fun, check out the insanely vulgar “Three pandering sluts and their music press stooge” response from producer Steve Albini to a Wyman article that appeared in the Chicago Reader back in 1994. Definitely NSFW, but a hilarous diatribe none-the-less.

The One of my favorite writers on the music industry is Bob Lefsetz. And while I don’t always agree with him, I learn something from him every week. His commentary is crisp and witty, quite controversial, and seriously laced with profanities. A music business dream. I didn’t know he was writing posts for the Yahoo! Music Blog site, and stumbled upon this one today that I thought was a great read. It’s profanity-free so it doesn’t get a NSFW label, so please do read “Saving the Music Business,” and thank Bob for the advice!

For more of Bob Lefsetz’ stuff check out The Lefsetz Letter

Have a brilliant weekend, enjoy it if you’re already in it, and hope
you had a great time if you’re already out of it! Cheers, Doc

Check out our new Music Industry Jobs and Internships board at MusicIndustryJobs.com It’s FREE!

If you like the blog, you’ll love our email newsletter even more. Subscribe to the Music Business Page Blog by Email today, and get your complimentary “Music Business Boot Camp” series, the introductory chapters of my Music Business Guidebook, and our 50+ page BOOK: “Tips, Tactics and other for-sure methods for getting your music career off the ground” each delivered free to your email box instantly as a courtesy just for signing up today. Don’t forget to approve the confirmation email, and please note: ONY email
subscribers will receive these extra gifts. RSS subscribers will still receive updates about the blog, email recipients will receive the extra benefits mentioned above.
If it was us, we’d subscribe to both!


You bet your Casey-Kasem, Rick-Dees lovin’ asses it is.

Without a doubt, radio is still is among one of the more powerful mediums for introducing the majority of people throughout the world (don’t forget media exists outside the US, folks), to new music, news about musicians and bands on tours, and general entertainment industry revelry. Its almost always free, and accessible just about everywhere humans tend to populate.

(Heck, even my phone, a Sony Ericsson, is a phone/walkman. So, I can get radio on my cell phone, and I didn’t have to pay a friggin’ dime more for the privilege, unlike other carriers who offer a fancy download plan that, in my opinion, just serves to add yet another monthly bill to your cash outlay.)

Despite all those that claim radio is as dead as they claim the entire music industry to be, radio is very much alive and well. It’s different, of course, than it was ten years ago, but it’s still there, and I can’t forsee it disappearing any time soon.

Too often, people mistake change for obsolescence. The type of radio that existed at its inception is a completely different beast than radio as we know it today, and I suspect, the fascinating developments in music, radio, the concert business and everything else affected by the maturation of technology and culture that gets everyone so excited, will no doubt be bandied about as “dead” in another few decades as well. Actually, given its current momentum, it’ll probably happen a lot sooner than that.

So why is radio still relevant? Here are 5 reasons why I believe it to be so, feel free to argue away if you disagree, or call out points you might find valid. I look forward to the discussion. I’m interested in learning as much possible about the realities of this situation myself, so feel free to “call me out” if your own experience suggests it’s necessary.

By the way, I’m interested in interviewing radio veterans from the fifties and sixties about their time on air. If you know of someone interested in chatting for a story I’m working on concerning “race music” during this era, please drop me a line at doc @ music businesspage.com Cheers. Doc

Okay, so here we go:

  1. The operation of radio is typically overseen by the federal government. As far as I know, governments tend to have a vested interest in maintaining their own structure. Plus, radio serves a purpose in times of emergencies that overshadow the need to play your favorite music.
  2. Radio sells records. Yup, indeed it does. And lots of ‘em too. Now I don’t care if we’re talking about singles, digital downloads, full-length albums (sic) or “free” records from artists like Radiohead or Trent Reznor, when songs get played on radio, people pay attention. And frequent “impressions” of those songs on our silly little brains that enjoy repetition and reminders about the things we like, drive us online — or into some record store — to buy that little nugget. And that little nugget puts money into the pockets of your favorite artist and the gazillion people behind them including record labels, publishing houses, songwriters, entertainment lawyers. . .everyone. One song adds up, and it often starts at radio.
  3. Radio is still a business - and they generally adhere to a format. Even JackFM, famous for playing “what they want” is following a very strict programming format. So every time you hear that slammin’ AC/DC song followed by Annie Lennox (a hit is a hit is a hit!), you can bet your radio-format-hatin’ rear-end that several people sat in a room for a very long time analyzing the computer data that tells them about beat counts, song transition, what the consultants say, what the listeners say. . .all to come to the conclusion that Annie Lennox should follow Bon Scott, and that the combination would make you feel happy. Maybe happy enough to keep listening to the music long enough to hear the advertisement that follows those songs. Then, of course, maybe, just maybe you’ll buy the product that is advertised, or visit that service establishment spending their hard-earned money to have you listen to what it is they offer the marketplace. Radio is an economic juggernaut with tons of people and businesses interested in its survival. Think about that. Especially if some day you want to own your own business, or be a performer and hope you sell YOUR wares on radio. Gulp! So don’t “wish it away” too soon.
  4. Radio is all about reach. Who hears it, how many hear it and where do they hear it. Many critics of radio, look at its quality, or perceived lack thereof, through their own myopic lens (or ear buds. . ). And most of those who dislike radio are so inclined because they can’t relate to the music that’s on the air any longer. They’re either too old (like me in some instances), or their preferred style of music just isn’t played on any regular format station. Styles like death metal, ska, rockabilly and Celtic music come to mind as easy examples. However, projecting their own tastes on an entire entertainment medium, prevents them from looking at radio and the music industry objectively — setting up the inevitable “doomsday” scenarios. Those of us who love Led Zepplin will always love Led Zeppelin, yet Zep will not always be on the radio!I have always found it intriguing to watch how when people of similar positions gather to “discuss” a topic, their shared conclusions never change, and, in fact, often become heightened as a result of their mutual animosities and presuppositions. Its quite a fascinating phenomenon, and one that plays itself out every day in the media, across numerous and varying topic areas. Just turn on the television, and listen to the news about the impending economic doom to get a feel for what I’m referring to. . .listen to it often enough, and talk to enough people who think their in for a rough haul, and low-and-behold, that rough haul becomes a reality. However, if you were to speak to someone benefiting from today’s economy, you’ll have a much different view of what’s “really” happening. 90% of what becomes real is perception, and the supposed “death” of radio is no different. I view these changes more like the “death” of the critics favorite type of radio, the type they grew up with, then the absolute death of a medium.
  5. Radio is designed to play hits. Sure there are songs tested out that are uncertain winners from a radio programming perspective, but the idea is to play songs that work. . .songs that will sell. YouTube, MySpace and the previously heralded MP3.com (where is it now?), are at the moment at least, marketing tools for unsigned bands to generate a fan base to better their chances of getting signed by, you guessed it, a record label. Like it or not, that’s still the model, and still the one a great number of the talented artists we can find online are pursuing. Making records costs a lot of money folks, touring costs a lot of money, and playing hits costs a lot of money. When you’re the one with a vested interest in profiting from your talent, how much do you want to leave to chance? Can a new band afford to give away their records for free? Come on. Sure, Radiohead and Trent can do it, but they’re already huge money-making artists. The free record is at once a publicity stunt and a way to generate income via different means. If either one of these recording artists were still “starving artists” you can better your bottom-dollar, they’d be gigging till they couldn’t stand anymore, and trying to squeeze every dollar out of every fan they had. That’s the truth. So, artists need radio, just like they need the internet. But in order for radio to need them, they’ve gotta’ be good, they’ve got to be able to write more than two good songs (in other words, generate scale), and the fickle consumer who we hear only buys singles any longer wants them to be good too. So, I don’t think you’ll be hearing any live feeds from YouTube getting piped through your FM dial any time soon, any more than you’ll hear even a small percentage of these most “clickable” of artists getting signed to a record deal, or putting out their own records on their own label. How many true hits are there on MySpace and YouTube, and do you really want to hear the rest on radio?
  6. Baker’s half dozen bonus: Lastly, for readers of the page who want to work in the music industry, you already know that I believe radio is still one of the simplest entertainment industry workplaces to penetrate as either a career changer, or a newbie with zero experience. There are often so many things to do in radio, and enough turnover at stations, that if you’re persistent enough you could almost guarantee yourself a spot at the station of your choice within a year. Try it, you might be pleasantly surprised.

(By the way, music biz wannabes, stay tuned to Jeff Leeds’ reporting at the New York Times, his stuff rocks, and he’ll keep you very informed for your job interviews.)

Long live radio. . .even those stations we don’t like!



The Death of the Music Industry? Nonsense

Posted by dockane On May - 27 - 2008

So the music industry is dead, eh? Well, I guess this you’d better pack up your bags then and become a plumber. I hear there’s good money in it and all. Heck even my own family thought picking up a trade wouldn’t be a bad idea. . .and having been a wood framer and house repairer for a number of years in high school, I could probably make the transition quite well. But still. . .

Not Dead Yet

What’s really going on

Look. The music industry isn’t near death anymore than the wealth of other business going through the same sort of growing pains which accompany change, new technology and the move toward creating a lean business model. (I covered this briefly in an old blog entry about the radio industry back in February)

What is happening, I believe, is that a very vocal minority is trumpeting the demise because unfortunately they can’t see what the future holds for them, and they certainly can’t predict where the music industry is really headed. After all, these folks are human. . . and when they haven’t planned for the changes the business is currently experiencing they get worried. . .it’s perfectly natural. But it’s not the end of the world.

Gaining perspective is critical

Recently, I had an email conversation with a former history professor of mine who was always able get students to see beyond the myopic lens of today, by looking at the lessons the past has already taught us. As a result, I thought I would throw a question at him to gain a bit of perspective on all the news I have been hearing about outsourcing and off-shoring in the business press. As the owner of a company that helps other firms outsource their writing needs, I’m pleased, of course, that one aspect of this equation works to my advantage –outsourcing.

Off-shoring, on the other hand, had me sitting on the edge of my seat for a few days, when I learned that our colleagues in India have been stealthfully snagging some good freelance writing gigs for some time now.

Once again, my professor’s perspective was illuminating. Far from this being anything new, it has happened time and time again, going back through industrialization and beyond. Globalization, it seems, has been around since the time of Monty Python’s “Monty Python and the Holy Grail.”

The main lesson we always seem to miss when our jobs are being threatened, or the world seems to be changing at a pace with which we’re uncomfortable, is the one that is right before our eyes: it’s all happened before. None of this is really new. If we just relax a bit and ask some of the folks who have either gone through it before (aunts, uncles, grandparents) or those who have studied history (professors, writers, researchers), we’ll be able to recognize these changes for what they are; inevitable moves toward the future.

More insight from the music business pros

The same holds true for the music business. It’s not dying, its simply readjusting. . .changing with the times, and getting more lean and more productive as a result. Moses Avalon, author of “Confessions of Record Producer”, covers this topic quite succinctly in his July newsletter. In it he’s got lots of specific data related to how the music industry is actually doing well, and if you check it out, I’m certain you’ll walk away with a better feeling about where the business is headed.

In fact, examples of this sort of thing are everywhere, and this redirection of focus on emerging technologies and business ideas are what drive innovation and the success of individuals, companies and countries forward. Don’t let all this hype ruin your mood, or your passion for the music industry. As I mentioned in my post yesterday about music business degrees, this industry is indeed fickle, but it’s not going to implode any time soon. Turn off your TV and turn on your radio, that’s where your passion started anyway, right?

For a few additional stories worth looking at to calm your fears check out these articles below:

To listen to a story on NPR about the continual prediction of the death of classical music visit, “Classical Music: Not Dead Yet.”

Here’s a great article from 2003 when people were already talking about the demise of the music business. Seems like Shake It Records, is still around four years later. . .hmmm.. . . For more visit, “The Death of the Music Industry”

Technology professors and recruiters are now having to convince their students that there are still engineering jobs and IT jobs out there for them after graduation. For a look at the real story behind the biggest hype jobs around, download the pdf, “Outsourcing? Offshore? Students need to know.” from the Information Systems Education Journal. It’ a good read.

Feel better now? Rock on, Doc.

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About Me

It is my mission at musicbusinesspage.com to provide anyone interested in a career in this industry, the inspiration and resources needed to achieve your goals. It ain’t easy, and you’ll face a lot of closed doors along the way. Anyone who has achieved greatness or even a modicum of success in this world faces failure and rejection. . .meeting rejection is the only sure way of knowing you’re trying! Be willing to starve, be willing to work at it, and in the end it will pay off!

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